A spoke of the highly customizable GRAYONE package produced for WBRC, the top-rated FOX affiliate in Birmingham, Alabama that produces one of the most watched primetime local newscasts in the United States.
As part of this deployment, the station brought back its signature "wheelchair" 6 design beloved by viewers for decades. For such a crucial rebrand, combining elements of the classic logomark with GRAYONE's modern, modular design was a key design challenge.