This is the original relaunch package REDTERROR developed under Bridge Media Networks ownership of NEWSNET, the rolling "news wheel" network that had coverage across more than 50 television stations and the top five U.S. media markets.
After a decade-long relationship with NEWSNET's predecessors MI News 26 and Local News Network, new and existing stakeholders came to REDTERROR wanting to bring a new sense of urgency and immediacy to the successful wheel model. This involved a refreshed core brandmark and cleaner, flatter, and more deliberately paced design populated through the launch package.